We recommended an ID Card Printer that would allow them to easily print their own price tag labels instore quickly and reliably. Usually selected by companies to print their ID cards, a plastic card printer is capable of so much more, as is shown in this case.
We also printed a large volume of branded ‘base’ cards which are then personalised with product details on demand.
The advantages of doing it this way were two-fold. One, a pre-printed base card gives a better quality of print than can be achieved with a Direct to Card printer. The other is cost savings in terms of consumables. Rather than having to buy colour ribbons, the Yorkshire Soap company only need to order black ribbons for overprinting, which are a fraction of the price.
“The Card Network helped us to achieve the result that we wanted in our shop displays and we’re so happy with how it turned out. Our products change all the time according to the season and calendar, so being able to change our price tags quickly and easily is great for us.
All of our stores now have consistent pricing displays throughout, in keeping with our brand image.”