You only have to look around you to notice that marketing and promotional budgets are being increasingly spent online. Traditional print and promotional materials are becoming redundant, digital agencies are no longer ‘digital’, they’re just ‘agencies’, and the lion share of funds are being increasingly spent on video, viral and social media. But there’s one … Continue reading Why we’ll never see the demise of the business card
If your membership programme renews in January, now is the ideal time to look at your membership cards and consider what you want them to do in 2014. It’s likely that they could be performing more functions for you than they currently are. What would you like your cards to do? Increasing numbers of … Continue reading New membership cards for January?
If you’re holding a lavish Christmas party or event this year, make an impression straight away by sending guests an invitation with a difference. Get people talking – and interacting Rather than sending a traditional paper invitation, think about what a printed plastic cards could do. For a start you’ve already stood out for … Continue reading Create Christmas invites with a difference
The world of printed plastic cards is full of terminology. How many microns? Magentic stripe (uncoded or encoded)? Hi-Co or Lo-Co? We do our best not to talk in jargon, preferring instead to ask our customers what they want their cards to do. But sometimes it’s unavoidable. Here’s a guide to the terminology you’ll come … Continue reading Printed plastic cards: jargon explained
QR codes have been around for a while, but have you thought of using them on your printed plastic cards? QR codes are a simple way for customers or clients to easily access your website, specific landing page or social media platform, in one scan. As smartphones continue to dominate the mobile market, QR codes … Continue reading The benefits of QR Codes on printed plastic cards
Plastic business cards are a great way to stand out. Especially in a sea of paper cards that are often fraying at the edges. They make a statement. They say you’re a bit different. Add some extra touches like metallic print or a QR code that links directly to your website and suddenly you’re in … Continue reading Plastic business cards: multiple names, one run