Magstripes to microns: Just what do they mean anyway?

  Know your onions when it comes to plastic cards There’s a fair bit of jargon when it comes to printed plastic cards. Here’s how to know your LoCo from your HiCo (and whether you need them at all). Microns You’ll notice that plastic cards are measured in microns rather than mm’s. This refers to the … Continue reading Magstripes to microns: Just what do they mean anyway?

New membership cards for January?

If your membership programme renews in January, now is the ideal time to look at your membership cards and consider what you want them to do in 2014. It’s likely that they could be performing more functions for you than they currently are. What would you like your cards to do?    Increasing numbers of … Continue reading New membership cards for January?